Make the users happy
Listen to your users, talk to them, and hear what they have to say. Get a feel for what they are saying about you, put in the work, spend the time. Here is the catch, don’t wait for them to tell you, understand where they are coming from and give them what they want BEFORE they know they want it. Steve Jobs in famous for this, innovation happens when people think ahead of the curve, think about what is to come.
The most successful marketing of our generation? Google. Did they spend a dollar advertising their search engine? No. How did you hear about them? I bet it was a friend who came up running to you because they were satisfied. Google focused on their users first and foremost. They had their hearts set from day one at solving a very necessary problem in people’s lives. They accomplished this in part because they never lost sight of why people were using their product.
As for your website, you have too many features, cut the crap and focus on what really matters. Do one thing really well instead of a million things half ass. 37 Signals (the company behind Basecamp) writes about this issue in their book, Getting Real. I’d suggest you read this book. Build sites that are “smarter, faster, and easier” than everything else out there.
It’s easy to sell out; people do it everyday to make a buck or two. The greatest sites, the sites where people remember it long after they visited, the sites where you find yourself going back to endlessly, focus on what their users truly need.
Don’t ever forget about the guy using your product. Everyday at CampusLIVE I’m presented with tons of seemingly minor situations where I have to put myself in the shoes of the user. What drives them? What are they trying to accomplish? What do they need to accomplish this?
Make the lives of your customer, user, tenant, etc easier. Strive to do that everyday and if done successfully, success in business will soon follow on an epic level.